The airbed of trust

2017-02-13T10:55:50+00:002016/04/14 at 12:55 PM|Tags: , |

In a TED talk recorded in February this year, Joe Gebbia, co-founder of airbnb, tells us how they designed the site to build trust.

At about 8:00, Joe shares some airbnb research that shows that we trust people who are like us: ‘a natural social bias’.  The interesting thing is that when hosts or guests have 10 or […]